Features and review of Eterna shirts

Surely many men would consider stories about shirts that do not need ironing as fiction. Meanwhile, the proof of this fact exists and can be very close. In specialized stores, you can buy shirts of the German brand Eterna, which do not wrinkle and do not absorb odors.

Eterna men's shirts have been in production for over 150 years. The company is the creator of the collar placket made of a double layer of fabric. The double plank, in turn, became the basis of a rigid collar for a tie. Contemporary Eterna designers offer models in business, informal and sporty styles. The brand's shirts are distinguished by the fact that they:

• do not crumple;
• do not retain odors;
• easy to care for.

Shirts are made of 100% cotton, which is specially grown for this purpose in the mountains of Switzerland. Since 1981, the brand has been using new technologies in the production process: non-iron, thanks to which shirts do not wrinkle, and antisswell, which serves as protection against odors.

Eterna shirts do not require ironing after many hours of being in a folded suitcase. Upon arrival at the site, it is enough to hold them for a few minutes over a container of hot water, such as a bath. Contaminated items are washed in water with a temperature not exceeding 40 degrees, then, without wringing, they are dried on a hanger, buttoned. The properties of cotton fabric, such as strength and resistance to stretching, exclude deformation of the product.

The brand's shirts have different types of collars. The choice of type depends on where you plan to wear the shirt, with or without a tie. There are 4 forms of collars:

• Kent - versatile, suitable for both office and everyday use;
• base Kent - tapered shape, fit for wearing a tie, applicable in office style;
• Shark - an improved look of Kent, in harmony with fashionable jackets;
• sports - the basis of the collar shape is the former form of polo players' shirts, so that the shirt collar does not lift up and does not interfere during the game, it was fixed with 2 buttons.

The modern lines of Eterna present shirts in 4 silhouettes, which are considered the most popular: straight (Comfort Fit), fitted (Te Modern / Regular Fit), semi-fitted (Clim Fit), close-fitting (Super Slim Fit). The total assortment of the brand is represented by shirts of the following categories:

• classic;
• Premium shirts by ETERNA 1863;
• youth;
• short-sleeve;
• polo.

In specialized stores, you can find a shirt for any shape. A label indicating the type of silhouette is located under the collar, on the inside of the product. Straight fit - black label, fitted - red, semi-fitted - orange.

Shirts are made in Comfort Fit, Modern Fit, Slim Fit silhouettes. Shirts are made from 100% Swiss cotton. Products do not wrinkle, do not retain odors thanks to advanced technologies. Business style involves colors in restrained, monochromatic colors. A shirt with a straight cut will reflect the maximum conciseness of the image, a tight-fitting cut will emphasize individuality.

The company offers premium classic shirts for extremely important events (international high-level negotiations, significant events and other events of special significance). A distinctive feature of the shirts is a long sleeve (65 centimeters), which involves the use of cufflinks. The colors of the premium class products are made up of stylish classic shades of white, gray and blue palettes. Premium shirts are worn with a business suit. For special occasions celebrated in close surroundings, shirts with a small classic print are perfect.

Youth are called shirts made in the style of Super Slim Fit using stretch-non-iron technology. The elastic thread added to the cotton gives the garment a beautiful fit. The models have an antisswell formula - protection against odors. Shirts of this cut are used only in an informal style, so there are no restrictions on the choice of colors for them. They are perfect for dates with your girlfriend and parties with friends.

The Eterna short-sleeved shirt, made of 100% cotton, is a real salvation for office men who must adhere to a business style in the summer heat. The non-iron technology does not allow the product to wrinkle, the antisswell formula protects against odors. Informal shirts can be combined with jeans, chinos, corduroy trousers. In hot weather, it is better to wear light-colored plain shirts, as they heat up less in the sun.

Polo shirts from Eterna are made of 100% cotton, they do not wrinkle and do not accumulate odors due to non-iron and antisswell technologies. Thanks to the special weaving of fibers, they are perfectly breathable and do not retain moisture. The classic model has a medium length, a tight collar, a shortened fastener with 3-5 buttons. A polo shirt, in comparison with a T-shirt, liberates the image and at the same time makes it more stylish. The model is used in everyday and sports life, combined with jeans, sweatpants, shorts.

Cotton fabrics are highly durable, so the brand's products are guaranteed a long service life. The beautiful design of the shirts contributes to the creation of many stunning looks in business, casual and evening styles. German quality of seams prevents deformation of things. Natural fabric ensures long-term comfort. The unique non-iron and antisswell formulas provide for easy care of the products.

The disadvantage can be considered a rather high cost, but, as you know, the avaricious pays twice. Buying a shirt of German quality, men forget about buying the next one for a long time. When choosing, make sure that there is a non-iron badge on the product. It is recommended to choose a shirt in specialized stores so as not to run into a fake.

In the next video, you will find a guide to choosing a men's shirt.